Measuring Online Traffic Made Simple

Want to understand how people find and interact with your business online? Join this practical workshop with Scott Goodacre and learn how to measure what really matters — without the jargon or extra costs.

By the end of this session, you'll be able to:

• Explain why tracking matters for your business
• Use 4 free tools to measure online traffic
• Recognise the signs of successful content

You'll get a hands-on introduction to:

• Google Analytics - track website visits
• Meta Business Suite - measure Facebook & Instagram performance
• LinkedIn Analytics - see how your content engages professionals
• Google Search Console - discover how people find you in search

This session will help you cut through the noise, focus on the numbers that matter, and use insights to improve your marketing in simple, practical ways.

Event details
Date: 17 November 2025

Time: 5.30pm to 8pm
Fru Fru and Friends, 92 Ryhope Road, Sunderland, SR2 9QE
Free to attend

About the Trainer
Scott Goodacre is a qualified teacher with a background in journalism. He delivers marketing apprenticeships from Levels 3 to 6, alongside professional qualifications, making marketing clear and practical for learners and business owners alike. With experience building websites and helping companies measure their online traffic, Scott combines technical know-how with teaching expertise.

This event is part of our Digitising the High Street project with Enterprising Sunderland, funded by the UK Shared Prosperity Fund , supporting local businesses to thrive in the digital age.

Spaces are free but limited, so book early to secure your spot Measuring Online Traffic Made Simple Tickets, Mon, Nov 17, 2025 at 5:30 PM | Eventbrite