New murals for Holmeside

Two stunning murals creating a striking new focal point for a popular city centre street have been unveiled.

Multi-award-winning artist Doddz - widely recognised as one of the foremost creators in the realm of augmented reality - has painted two giant murals on the wall of the Mecca Bingo building in Sunderland's Holmeside, adding a creative twist to the distinctive building. 

The new pieces - which adorn two large walls close to a new 196-space car park - are themed around 'human connection' and are expected to prove popular with Doddz's 50,000-strong global following on social media.

The artist creates stunning painted work, that is then brought to life when viewed with a smartphone using an AR filter. The filter transforms passive viewing into an immersive experience, inviting viewers to actively engage with the art while building a unique emotional connection.

The commission fits with Sunderland's smart city ambitions, which seeks to utilise digital and tech to create a more vibrant and dynamic city for residents and visitors alike.

Doddz said: "My ultimate aim is to redefine the relationship between art, the viewer, and the artist, turning passive viewers into active participants, thereby creating a closer connection with my audience and the art itself.

"The side elevation of Mecca Bingo's club on Holmeside site is really distinctive in its texture and height, and I am really pleased with what I've been able to create. Sunderland has some beautiful natural assets, like its beaches and parkland, so it lent itself perfectly to creating a piece that brought nature into an urban context to celebrate these assets."

Sunderland City Council has commissioned the murals, which will join an increasing number of pieces of public art designed to animate the city and inspire creativity.

Councillor Kevin Johnston, cabinet member for housing, regeneration and business, said: "It's great to finally see this stunning artwork in all of its glory.

"Sunderland is a city transforming, with new and inspiring places being created that are contributing to a sense of renewal and excitement, and art has an important part to play in exciting and engaging visitors and residents alike.

"A great many cities across the world have embraced street art's power to not only transform the physical landscape, but to attract new audiences and inspire communities. We're thrilled to be able to bring this renowned artist's work to Sunderland's streets."

Mark Dadson, general manager, Mecca Sunderland, commented: "We're proud to be a part of Sunderland's culture and entertainment sector and are delighted to see this amazing, immersive and ultimately joyful design by Doddz. Like bingo, it fuses the latest technology with traditional art, and we look forward to welcoming residents and visitors to the area to enjoy it."