Main aims of the campaign

The campaign has several environmental and social goals: 

1. Reconnect people with nature 

The Trust encourages people to take time outdoors, for example through the "Big Blooming Break", which invites people to pause and enjoy blossom during their day.  

2. Celebrate seasonal natural events 

Research by the National Trust found that very few people regularly celebrate natural seasonal events like the arrival of spring, which inspired the campaign.  

3. Support biodiversity and tree planting 

Blossom trees provide: 

• food for pollinators like bees 

• habitats for wildlife 

• traditional orchards and hedgerows 

The Trust is working toward planting millions of blossoming trees by 2030 as part of wider nature restoration efforts.  

4. Encourage community participation 

Activities often include: 

• blossom walks 

• art, poetry and cultural events 

• urban blossom festivals 

• social media campaigns (#BlossomWatch) 

• community tree planting 

There are typically hundreds of blossom-themed events across the UK between March and May.