Sunderland's two-year tourism recovery plan reached its conclusion in 2023. Introduced to begin to mitigate the impact of the pandemic on tourism, it has set a firm foundation for the next phase of delivery.
Our overall aspiration is to develop the visitor economy with people at its heart, those who live, work, visit and study in Sunderland.
Working in partnership with businesses and stakeholders, and with regional and national leaders in tourism to create a sustainable visitor economy within a culturally rich, engaging, vibrant and modern smart city.
Vision
To create an environment in Sunderland where tourism and the visitor economy can develop and prosper through a coordinated approach that plays to Sunderland's many strengths, creating the best possible visitor experience.
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Silksworth Lake
Silksworth Lake
Acknowledgements
The development of the Sunderland Tourism Strategy has been collaborative, reflecting the collective vision, dedication, and expertise of numerous individuals and organisations across the city and beyond.
This strategy is the culmination of insightful contributions from local stakeholders who share a deep passion for Sunderland's heritage, culture, and future. Their invaluable input has shaped a roadmap that not only honours the city's unique identity but also positions it for the future.
We extend our heartfelt gratitude to all who have played a part so far, and look forward to working together with you all, and many more, in the years to come:
The National Trust, Sunderland BID, Sunderland College, University of Sunderland, Nexus. Culture House Sunderland, Sunderland Heritage Partnership, Holiday Inn Sunderland, Hilton Garden Inn Sunderland.
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